Demographic
Age: 25<x>55, online shoppers are not significantly younger than non-shoppers. 39.6 Vs. 40
Education: at least 2 years college
Professional Level: Office professional
Income: 45,000 <x> 300,000, online shoppers have significantly higher household income compared to non-shoppers. $48,350 Vs.$38,660.

Psychographic
Computer: Less than two years old
Internet Connectivity: broadband access
Technological savvy: Has a premium cell phone that is less than two years old, owns ipod, multiple online accounts, significantly more competent than non-shoppers.

Behavioral
Internet shoppers showed stronger opinion leadership characteristics.
Online shoppers are bigger overall spenders.
Online shoppers have less fear of financial loss of the internet.
Internet Activity: Buys online; Ebay

Any thoughts, comments or addition guys?