There are two main ways to double the number of leads you generate on your website. Way 1 double your website traffic, doable but difficult. Way 2 double the conversion rate of your existing website visitors to leads.
Here’s what I mean. Unless you’re exceptionally good at either SEO, blogging or you’ve got incredibly deep pockets. Doubling your website traffic is going to either, take up too much of your already busy day or send you broke. That is why you should always have something to relieve the stress. For this reason I use First time paddlers SUP which I highly suggest to everyone.
But, following a few tweaks to your website. You could easily double your current website conversion rate. Let me explain: With 5,000 unique visitors each month, with a modest 2% conversion rate, you’ll generate 100 new subscribers each month. Increase that conversion rate to 4% and you’ll double the number of leads you generate each month. Want to know the best part? You could make these changes today.
The majority of websites are like leaky buckets. That is, they’re poorly optimised to convert their current traffic. And that’s just a waste! If you have a website, the best way to generate more leads is simple: Include more calls-to-action (linking out to your landing pages) or use more email sign-up forms.
Yes, you can over do it, but truth is, even when you think you have too many, your visitors won’t see them all. Question is where do you put them? Start here…
- Link above fold home page.The most valuable space on your website is ‘above the fold’ on your home page. Instead of wasting that space with carousels or sliders of rotating images that do little but hurt your conversion rates Add a call-to action above the fold on your homepage and link to your landing page.
- Bottom of post op-tin.Think about this: When someone finds your content, and reads it, they clearly like your work. So add an email signup form to the bottom of each blog post.
- Your footer. This works off the same vein as the previous example… If people make it to your footer, they like your content. And if they’re engaged, you want to ask them to take action right away.
- About page. Open up your Google analytics right now and you’ll see that your about page is one of the most visited pages of your website. If you don’t place a CTA or email opt-in form on your about page you’re losing leads every day.
- Call-to-action in blog post. Starting now make a list of all your most popular blogs posts that relate to the topic of your lead magnet. Create and place a CTA image at the bottom of each blog post link to your lead magnet.
- Blog sidebar. Like your home page, the top of your blog sidebar will be the viewed part of your blog. For that reason you should include a CTA or email signup form at the very top of your blog sidebar.
- 404 error page. There could be any number of reasons your website visitors land on your 404 error page, a mistyped url, broken links etc When they do, they’ll likely leave, and never return. Don’t waste this opportunity, software like leadpages let publish a custom 404 error page that acts as a landing page to capture leads once visitors land on it.
Facebook and LinkedIn GroupsWith over 2.1 million groups and 200 conversations happening, every minute. LinkedIn groups, provide one of the most effective platforms for lead generation for any creative business.
And with over 25 million profile views each day, LinkedIn is also an incredible traffic source, but it’s also one that is most likely underused in your marketing. Don’t worry; I’ve got your back. In this post I’ll show you exactly how to use LinkedIn groups to start driving more traffic and generating more leads – even if you don’t ‘get’ social.
The concept behind this is simple. This is one of my favourites and I want to show you can use LinkedIn groups to generating more opportunities for your creative business. But, before we get started, we need to take a few seconds to understand the 50,000 foot view of this entire process… …One, you become an established contributor to a LinkedIn group or several LinkedIn groups which contain your ideal clients this is important!.
Then once a month, post a link to an article and ask for feedback from the group to help make the article better. Not only will you build relationships with this audience, you’ll also learn directly from them, via the feedback they give you. Ready to get started? Let’s jump straight in.
Optimize your personal profile
All of the strategies in this article are designed to drive traffic through your personal LinkedIn profile page, to your website, so let’s start there.
Firstly, make sure you’ve set up your LinkedIn profile: Include a professional portrait photo. Add a headline. Write a summary that clearly explains what you do? Complete as much of you profile as possible. Make it easy for people to contact you. Now for the traffic driving bit…
Notice the small ‘rectangle’ with the ‘plus’ symbol in it when you edit your summary? Can you see it? You can use it, to add links to blogs posts and landing pages. And this is how people click through to your site. Keep in mind that people who view your profile for the first time are probably only just finding out about you and your company. So share only your best content i.e. content that will inspire them to click through to it.
Paste in each URL, a headline and short description for the post – which could be the blog post headline and meta description. LinkedIn will pull in the featured image or the image you used in your open graph settings for the page. So, unless you’ve created the image to the ratios LinkedIn uses, your image might end up being cropped.
This is even more likely on the second row of links as LinkedIn allows 3 articles on the second row and for some reason has decided on a different ratio for those images.
Something for your to check and test!
Choose your groups carefully
The secret to making the most of the opportunities provided by LinkedIn groups, is by choosing the correct groups to join. The majority of groups you join, should be those that your ideal clients belong to. There is little benefit to joining groups in your industry, as they are full of your peers and competitors. For example.
Let’s say you’re a freelance graphic designer, you may already be a member of a bunch of related LinkedIn groups, such as….Brand Design, Graphic Design, Creative Design Pro’s, etc. Question you have to ask yourself is….is my target audience in these groups? And it’s very likely they’re not. Your audience might include, brand managers, product managers, marketing communications managers. Some of them may well be a member of the groups I mentioned above. But it’s likely a wider group of them will be in other marketing related groups. It’s those groups you should join.
Groups provide you with the opportunity to build relationships with these people and establish your credibility as an authority in your niche. By answering questions, they’re asking in relation to what you do, positively engaging with members and posting valuable content within the group.
How to choose the right groups to join
To find relevant LinkedIn groups, login to LinkedIn, type a keyword into the search bar that’s relevant to your ideal client and select ‘groups’ in the drop down menu. If you’re a local business then type in the name of your suburb or town before your target keyword to find groups in your local area.
Another great way to find groups relevant to your target audience, is to check out the profiles of some of your existing clients to see which groups they’re a member of.
Once you have found a few groups of interest, click on each in turn to check out the number of members in each group and ‘request to join’ each. Provided you’re accepted and as a final check, check the quality of discussion in the group, Is there regular activity, is the quality of conversion good, is the group moderated, but not too moderated.
The best groups serve the interests of the many, not the few. If a group has thousands of people in it, only 3 comments a week and all the topics are serving the group administrators, that group will almost certainly end up being a waste of your time.
Become a trusted authority
Once you’ve have found, joined and had your request accepted, start engaging and commenting in the group at least 3 times a week.
Scroll through the most recent posts to look for discussions you can participate in or more importantly add value to. Answer questions and look for topics related to what you do. Use the ‘group search’ in the top right hand corner to search for topics and discussions.
Then once per month post a discussion on a topic related to a new blog post you’ve yet to publish. Ask for feedback to make the article better. Use the feedback you get to help form your article. Once it’s complete, post a link in the comments and ask for feedback.
Engage with the group admins
Whilst ultimately this process works by providing value first, posting links to your content will be seen as promotional and could get you banned.
So always check out the group rules first. It’s also why it’s a good idea to build a relationship with the groups admins! Here’s how: Click on the link ‘215,575 members’ under the title of the group the number will clearly be different value! Click on ‘Admins’. Make a note of the admins names for each group you want to participate in.
Look out for posts and comments from them. Where you can, provide feedback, value or answer their questions in a positive way. Do this 3-4 time per month being careful not to over do it nobody likes a stalker 😉 Use the group ‘inmail’ feature and send them a personal message. Note: You can use the group inmail feature to connect with anyone within a group even if you’re not connected with them. But, you’ll only be able to send 15 inmail messages across all groups per month.